Aramis
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Aramis was a pioneer in the men's
prestige grooming products and fragrance market. The brand was launched in 1964
by Estee Lauder Companies, it was named for a character in Alexandre Dumas'
beloved classic "The Three Musketeers." The original Aramis fragrance
made a splash upon first introduction and continues to attract new devotees
with each generation. The scent is a classic masculine mix of woody and spicy
notes that fans say never goes out of style. For many men of a certain age,
Aramis was the first after-shave or men's toiletry they used. The original
after-shave is still available and the fragrance is offered in Eau de Toilette,
shaving soap and body wash.
