Distinctive qualities: long wear properties, no transfer effect, extreme adherence, smudge proof film Benefits: perfect dry time, creamy texture, easy application and perfect control Dip the tip of pointed eye liner brush, being sure to coat both sides of the brush and wipe off any excess on a tissue, apply liner close to the lash line, from the inner to the outer eye corner Magnify creates an extremely adherent and long wearing film that won't smudge or fade.