A TRIBUTE TO ELEGANCE AS AN ART OF LIVING & THE ORIGINS OF PERFUMERY.
I made this crazy promise to look after you and to make sure that you experience moments of sharing, emotion and creation. You are now at the heart of our quest for aesthetics and uncompromised approach. A place to live, to experience but also a place of culture, you have had the privileged to witness the rise of Grasse perfumery since 1886. You are between past, present and future.
Your eponymous fragrance, Villa Primerose, contrasts power with softness and homage with modernity. It has the elegance of the magnificent gesture of a leather glove being slipped on.
This fragrance, like the elegant women you received and ushered in for over a century, enveloping them in the charm of convention and savoir vivre, celebrates the art of living that is now reborn within your walls.
