Initio Parfums Privés’ signature Oud for Greatness is a fragrance that focuses on the natural essence of Oud wood. Collaborating with Harrods’ H Society, the label introduces a new edition of the scent, Oud for Greatness Neo, which captures an 'Anything is Possible' outlook. The power of oud wood is enhanced by the synergistic pairing of Lavender orpur and bergamot, creating a thrilling scent whose active ingredients work to boost confidence and positive energy.